Chanzlyn's/Crit Chanz Logo

chanzlyn


~ Content Creator & Crafter ~

Community Specialist @ CORSAIR | Former Social Media @ ASUS
Foodie | Book Binder | Photographer | Streamer | TTRPG Player | Charity Coordinator


Lucky Chanzlyn [she/they]

With a variety mix of food, gaming, TTRPG, art, and so much more - I am a content creator of many mediums and hobbies and I strive to put 100% of my efforts into everything I do.By day oversee the Discord and Reddit Corsair Communities. Every other moment of my day, I'm a Team Lead for Emporium and Cosmic Hearts on Twitch and I run a wonderful community on my channel called the Island Bakery. I utilize my position on those teams and on my own personal platforms to uplift marginalized voices by participating in panels to discuss important topics, collaborating with charities to bring awareness to their causes, and promoting events, issues, and celebrations among many other things.I also offer consulting services for LGBTQIA+ and Pacific Islander cultures with a specific focus on Micronesia, my most recent consulting work can be found in the Official Tomb Raider Cookbook.

Services

Charity Collaborations
Consultations
Content Collaborations
Game Reviews
Stream & Con Panels
Photography - Cosplay & Products
Sponsored Streams
TTRPG Live Streams
& More


Charity Work

>$8,000 raised with my community.
>$40,000 raised with the two teams that I lead.
I mainly utilize Tiltify for my campaigns but have used other sites like JustGiving, to securely raise money for various charities.Charities I've Worked With:
-Trans Lifeline
-Charity: Water
-Stop AAPI Hate
-AHA Revive GG
-Austin Area Urban League

Streaming & Community

I prefer to focus on ways to connect with my community to keep things fresh, fun, and filled with good vibes in The Island Bakery!Just Chatting, Food & Drink, and Art are the primary categories I stream under with co-op games periodically with my community.Food & Drink - I've been cooking/baking since I was 3 and have an ever growing passion for food. I'm a home cook that learned from my grandmother and my chef father how to appreciate food and how it's a great way to connect with so many people.**Art **- I think it's fun to share the artistic endeavors I'm always on but I also find it as a fun way to mutually support and motivate my community to work on their personal projects with me.

Streaming


My channel is a wild mix of...

Baking & Cooking


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ASUS is a multinational computer, phone hardware and electronics manufacturer headquartered in Taiwan. Its products include desktop computers, laptops, netbooks, mobile phones, networking equipment, monitors, wi-fi routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations and tablet PCs.

I worked remotely for the ASUS Computer International location in California as the Social Media Manager for OPBG (Open-Platform) products.OPBG products include: graphics cards, computer parts (cases, motherboards, cooling products, etc), peripherals (mice, keyboards, headsets, chairs, etc) networking equipment, projectors, displays, and clothing.My responsibilities were copy creation, asset sourcing and creation, campaign coordination, and managing a social calendar. On top of social media duties, I also engaged with our communities (Discord, Facebook Group, and Social Accounts), coordinated with influencers, and streamed on the official ASUSROG Twitch page once a week.

I started as a Social Media Specialist for the ASUS brand social accounts in March 2022; In January 2023, I managed both the ASUS and ROG brand social accounts for OPBG products.The accounts I managed:
ASUS NA Twitter
ASUS NA Facebook
ASUS NA Instagram
ROG NA Twitter
ROG NA Facebook
ROG NA Instagram
ASUS.USA TikTok• LinkedIn* - the LinkedIn account is technically managed by the HQ team while I have the ability to do targeted posts for the NA audience.

Post Highlights and Examples

Copywriting

Copywriting
Different Social Platforms Have Different Audiences. Copies should reflect that.
Working two different brands for three different platforms requires a deeper understanding of the vastly different audiences.My copies focus on those specific audiences and are adjusted accordingly for each social platform.As an example, the ROG brand is high-end gaming focused while the ASUS ProArt Line aims at professional creators. Which means a very different approach is taken to the copies.Then you have TUF Gaming, which is aimed at the more budget conscious gamer but it doesn't mean that it has to be seen that way every time, especially when doing a love story themed build.

Top 5 Post for ROG IG 2023 (OPBG)

Top 10 Post for ASUS TW 2023 (OPBG)

Top 5 Post for ROG IG 2023 (OPBG)

Top 5 Post for ASUS TW 2023 (OPBG)

Copywriting: Product Launches
Little Wave → Big Wave
I maintain a product release calendar so that as an item is set to be launched, I can generate excitement with our audience weeks in advance so when the day finally comes, many people will have been waiting for it and generate discussions.

Top Post for ROG OPBG IG Post in 2023

Copywriting: User-Generated Content
Spotlighting our community while showing product versatility.
Spending time in the various communities allows me to source user-generated content to share.Doing this let's me engage with the community in a positive way while also giving us a chance to show the versatility of our products and highlight our community's efforts.

Top 3 Post for ASUS FB 2022 (OPBG)

Top 3 Post for ASUS IG 2022 (OPBG)

Asset Creation

Asset Creation: PhotographyI have over 15 years of experience with photography so I'm very comfortable with product photography.Between attending events or having products sent to me, I utilize every opportunity I can get to capture our products in ways that showcase them and highlight unique details that most consumers wouldn't see online.

Top Post for ROG FB 2023 (OPBG)

Asset Creation: Video EditingWe have livestreams weekly to discuss our products, I took this as an opportunity to edit a VOD to a 9x16 format for a newly announced product to be accessible on other platforms.I've also created assets to fit within branding themes/aesthetics when working with influencers/brands. The Ludwig x Tarik event had their own assets and I created a giveaway asset utilizing their theme.

Top 5 Reel for ROG IG 2023 (OPBG)

Top Post/Reel for ROG IG 2023 (OPBG)

Asset Creation: Branding AssetsI've created assets to fit within branding themes/aesthetics when working with influencers/brands. The Ludwig x Tarik event had their own assets and I created a giveaway asset utilizing their theme.

Top Post for ROG IG 2023 (OPBG)

Asset Creation: MemesCreating memes around our products allows for more relatable commentary and a more human feel to our social accounts.Utilizing memes and jokes helped double our entry count to our giveaway in 2 days versus the 8 days it had been open.

Top 5 Post for ASUS TW 2022 (OPBG)

Engagement

Brand-to-Brand EngagementInteracting with our various partners and brands is incredible important for the public appearance and reaffirming relationships.

Community EngagementFollowing trends like "National Holidays" are an easy and efficient way to engage with the audience and creative positive associations with our brand.

Top Post for ASUS TW 2022 (OPBG)